Otherwise, you could end up with some very frustrated potential customers. However, if you are writing the release as part of the run-up to the actual launch date and any book signings you might be doing, say “Embargoed until X date.”īe sure that the book will be available in stores and online before the release gets published. In most cases, an author will want their press release to go out right away, so it should say “For Immediate Release”. The location can be important, such as NEW ORLEANS, La., if the book will be of particular local interest. This should be the location where the author is, and the day you have created the press release. It should grab the attention of your reader and briefly summarize what type of book it is, fiction or non-fiction, and the genre, romance or mystery, for example, or a cookbook full of local Cajun recipes. The most effective way to issue a press release is online using a distribution service in order to get it in front of as many media representatives as possible. A press release for a book will be slightly different from other forms of press releases, because it needs to contain key pieces of information to help spread the word about the book, and hopefully boost sales right out of the starting gate.Ī press release is a document produced for the media by a business or individual in order to communicate new, official information which the media will hopefully then report to a wider audience. When launching a new book, authors can use a press release as an integral part of that launch.

Book launch press release sample